Prince Charles has officially opened the new Johnnie Walker store and global visitor centre in Edinburgh.

His Royal Highness Prince Charles returned to the Bundaberg Rum Distillery after his first visit 24 years ago in 1994.

The boutique sparkling wine producer, Herbert Hall Wines, has been selected to make an English Sparkling Wine Cuvée for The Prince of Wales’s Highgrove brand.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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